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3 Questions that you need to ask yourself in business

By | business growth | No Comments

3 questions that you need to ask yourself in business

“You have to know where you are going, in order to know how to get there”

One of the most common issues new and existing business owners have is not having a clear vision and direction for their business (this tends to apply to personal life too).I am quite often approached by clients who are in a business, doing their day to day functions, simply hoping for the best. However, more often than not they will hit a brick wall and stagnate or even worse start going backwards. There tends to be no evident direction or goal and without a clear vision in place – how would they even know which results equal success?

I pose three simple questions to every business owner:

  1. What is it that you actually want out of your business (Or out of life)?

Do you want more money, time, flexibility, passion, excitement…what is it?

Success can mean a lot of things to different people. Thus, it is important to define what success really means to you and to your business.

Once you know what THAT is – it is time to start a plan and put in place some strategies on how to get there.

    2.  What is your plan?

Now that you know where it is that you are heading, let’s plan, plan and plan…

Your plans will need to be aligned with your vision and goals.

Plans might be in the form of business or marketing plan. They can also be in the form of financial projections – “I plan to get 10 new clients every month, which would mean an extra $1000 a month in the bank… Hawaii here I come”.

Make sure your Business Plans are measurable. If you want the business to be a success, what would success look like for you? From a financial standpoint, are you wanting to make $50,000 a year or $5,000,000 a year? You want to be able to measure your plans.

Why not try the ‘S-M-A-R-T” approach when setting goals. S-M-A-R-T Goals need to be: Specific, Measurable, Achievable, Realistic, Timely

  1. What is your strategy?

Once you have a great, measurable plan in place – aligned to your goals and vision for the business – it will be time to put in place a detailed strategy and tactics, or what I like to call footsteps.

Your footsteps are the step to step guide of what it is that you need to do daily, weekly or monthly in order to achieve your goals.

  • Call 20 clients per week
  • Email 20 clients a month
  • Write a blog each month (There’s my tick)

..and the list goes on

The main point being that you are held accountable for the actions, which directly correlate to your goal and visions.

(GOALS & VISION) + PLAN + STRATEGY  = ALIGNMENT = BUSINESS SUCCESS

 

 

Tanja Coyne

Director and Advisor – Circa Business Consulting

Senior Advisor delivering the SBDC (Small Business Development Corporation) and ASBAS Federal Advisory Services

Management and Advisory of the ECU Business and Innovation Centre

 

7 Tips on Growing Your Business

7 Tips on Growing Your Business

By | business growth, Uncategorized | One Comment

Have you ever wanted to just LIVE YOUR LIFE and TRAVEL THE WORLD? Life is too short to work a 9-5 and before you know it years have passed and you are in the same spot, probably doing the same thing day in day out. I was there too! I made a conscious decision to make a change in my life and help other people along the way. You can set up ANY business and be your own boss.

To me Business success is about a healthy balance between persistence, drive and enjoying your life. You can have it all!

Here are my 7 tips on business growth.

  1. Be personal. Always be personal to potential clients. Whether it is calling them direct, an email or a visit past their office. Use the person’s name, use the client’s company name. NOTHING should be generic.
  2. Be PROACTIVE with your business not reactive. Don’t strive for perfection, strive for persistence. Ask yourself this question “what have I done today to contribute to my business”.
  3. Create relationships (online and offline). Network, network and network. You need to get out there and talk to people. Form partnerships and affiliations with other businesses that have a complimentary service to you. It’s a human fact, people are more likely to use your service if they like you.
  4. Focus on strategy and outsource the mundane, admin tasks (at a very low cost). Think of yourself as a project manager and a strategist, rather than the “I need to work 14 hours today so that I can do the accounts, marketing, client calls, work and social media posts”.
  5. Have a vision board. I know this sounds corny – but if you can see what it is that you are trying to achieve, it will help you when it does get tough. You must know where you are going, in order to get there. Therefore, by visualising the outcome, the house, the boat, the holiday villa in Bali – it will help you be more determined and driven to succeed.
  6. Reward yourself when you reach small milestones. I use to give myself little incentives, for example: reach 5 new clients in the next month and I can buy myself a new bag (such a girl thing). However, it can be anything!
  7. Be adaptive to change. Always have a plan b,c,d and e. If something is not working for you – CHANGE IT. If you have tried a certain marketing strategy, or a certain direction with the business and it has not given you the desired response, you need to revaluate and change course. Do not be scared of change, change is good and it will allow for you to grow quicker and bigger.

If you wonder why I chose ‘7 tips’ instead of the usual even number – it’s my lucky number and because I can. At the end of the day, there are no rules as to what you can and can’t do – you are in charge of your success, so get out there and be successful and happy!

Tanja Coyne

Business Growth Specialists

Circa Business Consulting

www.circabusinessconsulting.com.au

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